Making recent headlines has been a long-standing dispute between Japan
and Russia over the southern Kuril Islands in the Pacific Ocean. BBC has
described the exchange between them as “heated”. Japan’s Prime Minister called
a Russian presidential visit to the islands last year an “unforgivable outrage”;
Russia’s Foreign Minister called that response “clearly undiplomatic”. They
have yet to sign a peace treaty officially ending WWII. (source: http://www.bbc.co.uk/news/world-asia-pacific-12379331).
Similarly, Japan and China are dealing with territorial disputes
of their own. Viewed as a threat to each country’s sovereignty, the disputes
call for extensive negotiation between diplomats. As Pamment stated in
“Perspectives on the New Public Diplomacy”, public diplomacy is integral to
diplomatic practice since it lays the groundwork for negotiation. Pamment
describes PD practioners as “communication strategists”, which is exactly what
Japan needs to resolve this dispute peacefully and strengthen ties to both Russia
and China. Arsenault and Cowan describe three layers of public diplomacy that suggest
that monologues may present opportunities for dialogues, which in turn can
foster collaborations. For Japan, China and Russia, this seems easier said than
done, but cooperation remains inherently necessary in order to counter the
escalating tension and avoid conflict.
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