Friday, February 22, 2013

"All communication is inherently about identity"

Rohnda Zaharna in her 2010 chapter "Communication, Culture, and Identity in Public Diplomacy," states, "all communication is about identity." She discusses the incredibly influential role that culture and identity play in both the formation and reception of a message and is quite critical of the United State's communication strategies with other cultures. She states that biases and stereotyped  no matter how one tries to hide them seep out in communication and the very way one forms what they see as an unbiased message is influenced the information they gather, interpret, and communicate to the other. 

It seems as though the U.S. is becoming more sensitive to this. Adam Clayton Powell II in his USC blog post notes that nine years after hard criticism from an evaluation of Al-Hura it has made some critical changes and doubled its viewership in Egypt and now reaches eight million viewers. 

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