I was watching Fareed Zakharia on GPS last Sunday, and he
ended the program with a bit on the way the recent “Harlem shake” fad is
impacting Egypt and Tunisia, calling it a “potent
symbol of protest, revolt and defiance”. While it has no connection with
Harlem or the original Harlem shake, this version, recorded
by a Brooklyn DJ last spring, has taken on a significance of its own in
Tunisia, prompting government action.
Tunisian students posted their own version of the shake
online, provoking a violent backlash by conservative Muslims, including the
Minister of Education who condemned the videos. It has become a symbol igniting
the battle between secularists and Islamists as they determine how the
post-revolutionary country will move forward. (source)
This phenomenon, driven by the youth and social media in the
country, is reflective of the way social media was used to push forward the
revolutionary political movement the country experienced a couple years ago,
gaining international attention. This speaks to our class discussion on the
central role media play in shaping discourses.
Although no one is certain how long this fad will last, it
does raise questions concerning American culture and how it is decontextualized
once it crosses borders and new meaning is attached to it.
Kristie, great post! I especially like how you have connected all these different dimensions of the story to global media flows, social media and perception. Certainly, this is the reason we study communication in tandem with IR; nation states from their inception have understood the power of communication and its potential to either strengthen societies or bring them closer to revolution. Countries realize that even with social media, and inspite the fact that internet enthusiasts believed the web's free structure would be impossible to tame, repressive governments are actually able to perpetuate their status quo by using the internet as a tool. I agree that we must pay attention to how the internet is shaping discourse as well as the consequences of that discourse.
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